• Amazon Sales Rank (ASR): A metric that explains the relationship among products within 1 category based on their sales performance.
  • Amazon Standard Identification Number (ASIN):  A ten-digit alphanumeric code that identifies products on Amazon.
  • European Article Number (EAN): A 13-digit number used to identify products.
  • Fulfilled by Amazon (FBA): A service by Amazon where the merchant’s products are picked, stored at Amazon’s fulfilment centers, packed, then shipped to customers by Amazon.
  • Merchant Stock Keeping Unit (MSKU): One of the ways that Amazon helps sellers keep track of their inventory.
  • Stock Keeping Unit (SKU): A unique identifier for the product, assigned by the merchant.

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