A log of progress for the week of November 3, 2025.
After several explosive, feature-packed sprints, this week was dedicated to deep, foundational maturity. Our focus shifted from adding new features to perfecting the core platform. We undertook a massive database standardization effort and, most importantly, made a critical pivot in our business logic to align the technology with real-world operations.
1. The Foundation: Building for Scale and Speed
This week, we paid off crucial “technical debt” by completing a five-phase database standardization plan. This invisible work applied migrations to unify our entire data schema.
From a business perspective, this isn’t just a cleanup—it’s a strategic investment. A standardized database dramatically reduces the risk of data integrity issues, lowers long-term maintenance costs, and accelerates all future feature development, as our engineers can now build on a consistent and predictable foundation.
2. The Critical Pivot: Aligning with Business Reality
Our most significant achievement was solving a core conflict between our design and our business needs. The platform was initially built assuming every tenancy agreement was an official Ejari contract.
The Problem: This assumption was incorrect. We had a backlog of historical contracts from 2023-2024 that were never registered with Ejari, and our system had no way to import them, blocking a huge portion of our pilot data.
The Solution: We made a decisive strategic pivot. We re-architected our core tables by renaming them. A “lease contract” is now the primary source of truth for any agreement. The official Ejari registration is now treated as optional metadata (via an is_registered_with_ejari flag).
This single change is a massive unblocker for the business. It perfectly aligns the app with market realities and finally allows us to import 100% of our client’s contract history, not just a subset.
3. New Features & Validated Data
This backend pivot immediately enabled new, high-value frontend features. We built a brand-new Lease Contracts page for the landlord dashboard. This provides a full interface for managing all agreements, registered or not, complete with status filtering (Active, Expired, etc.). To prove the migration’s success, we successfully migrated 100% of the 2022 data into this new, more accurate model.
4. Locking in the Go-to-Market Strategy
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Finally, this was a week of firming up our launch plan. We locked in 9 critical strategic decisions, including:
UI/UX Strategy: We are simplifying the application. The new design will be “property-centric,” focusing on usability and clarity. This reduces clutter and ensures landlords can manage their portfolios with maximum efficiency.
Modular Pricing: We finalized our subscription model, breaking features into “Core” essentials and “Enterprise” add-ons (like the AI Chatbot). This creates flexible revenue streams and allows clients to pay only for the advanced features they need.
This week was all about building a rock-solid, scalable foundation. We aligned our technology with business reality, fortified the database for future growth, and set a clear, focused strategic direction for the final push to launch.